We extract performance data from tactical camera football match footage — fixed or broadcast, any level of the game. Built in India, for football everywhere.
The Problem
Professional tracking systems are expensive — accessible only to the top 1% of clubs worldwide.
The rest of the game — grassroots, semi-pro, development leagues — flies blind. No positional data. No performance metrics. No way to objectively measure what's happening on the pitch.
Pitch2Pixel changes that. Using computer vision, we turn any match video into structured, actionable tracking data — without specialist hardware, without manual tagging.
How It Works
Three steps separate a raw match video from a complete set of player tracking data. No specialist crew. No additional hardware. Just footage, our pipeline, and structured data at the other end.
Upload tactical camera footage — fixed or broadcast. A clear view of the pitch is all we need.
Tactical camera footageOur computer vision pipeline detects players, tracks movement, assigns teams, reads jersey numbers, and projects every position onto a standardised 2D pitch map — frame by frame.
CV + AIStructured tracking data — per player, per frame — ready to power analytics for coaches, scouts, and technical directors.
ReadyUnder the Hood
RF-DETR transformer model fine-tuned on football data. High-recall detection of players, goalkeepers and referees — even in crowded, fast-moving scenes.
Homography-based coordinate mapping projects every detected position onto a standardised 2D pitch — frame by frame, at full match scale.
Automated jersey colour analysis assigns team labels per detection — no manual input, no pre-configuration needed for each new match.
PARSeq scene text recognition reads jersey numbers directly from player crops, linking tracking data to individual players across the full match.
Who We Serve
We capture the tracking data. The insights it unlocks depend on who's asking the question. Every person connected to the game deserves objective data — not just the best-funded clubs.
Understand your game.
Get better. Get seen.
Objective data on your own performance — not just the coach's impression.
Coach smarter.
Develop faster.
See the shape, the gaps, the transitions — exactly as they happened on the pitch.
Decisions backed
by evidence.
Make recruitment and squad decisions with cross-match data — not intuition alone.
Our Mission
"Democratising football intelligence — one match at a time."
Football generates enormous amounts of data every weekend. But today, only the wealthiest clubs can read it. We believe every club — at every level, in every corner of the game — deserves the same analytical edge.
Pitch2Pixel is built to make that possible — starting with any camera, any match, anywhere. The pipeline is real, the data is real, and the platform to put it in front of players and coaches is on its way.
We're working with early partners — clubs, leagues, and federations who want to be first. If that's you, let's talk.
Not sure yet? Start with a free pilot.
Give us one match recording. We'll process it for free and hand you the full tracking data — no strings attached.
Request Free Pilot